- Make download a priority on your advocacy agenda, targeting agents, carriers (both national and regional), vendors and the industry.
- Promote the Real Time/Download Campaign prominently to your agents via your Web site, e-mails, print and electronic newsletters, trade ads, meetings and other communications.
(See creative
materials for the campaign.) Promote the getrealtime.org Web site for more information on download.
- Provide convention sessions and partner with vendors, carriers and user groups to offer specific download training workshops, covering how download works with Real Time.
- Publicize benefits and stories about agent successes with download. Include testimonials from agencies that are association opinion leaders. Incorporate the value of download and agency ROI in these stories, where possible.
- Work with ACT, AUGIE, carriers, vendors, user groups, ACORD, other associations and the industry to continue to expand download, its efficiency and role with Real Time.
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