If you’re in the search engine optimization (SEO) industry, you’ve probably heard of private blog networks (PBNs). While they violate Google’s guidelines and can lead to a penalty, PBNs are still a popular strategy used by many marketers.

In a nutshell, a what are pbns is a group of websites that you own and maintain for the purpose of building links to your money site. When done correctly, a well-built PBN can help you rank higher on SERPs. However, there are a lot of misconceptions about what PBNs actually are and how they work.

Many people assume that if Google discovers a PBN, it will deindex all the sites within it and then penalize the money site that the PBN is supporting. In reality, this isn’t the case. If you’re using a high-quality, established PBN, the chances of your network getting discovered and deindexed are slim to none.

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To test this, take a look at the rankings for a keyword with low competition. Then, go to the second or third page and check if any of the pages are ranking thanks to a PBN. You should see that they all have a very similar link profile and that’s likely because of a PBN.

Experienced SEOs who use PBNs are able to hide their footprints and make their networks appear more natural. This includes ensuring the content on their websites is original and linking out to other sites in ways that aren’t spammy or artificial. It also includes ensuring that their networks are built with a variety of different types of websites and making sure to regularly disavow toxic links from their networks.