Pinterest is a unique social media platform with both social and search engine functionality. Its audience is visually-engaged, focusing on visual discovery. This guide explains how to launch Pinterest ads to increase brand awareness, drive traffic and sales. Read more https://upbeatagency.com/how-to-advertise-on-pinterest

To start your campaign, sign up for a business account with Pinterest and choose the Pin you wish to promote. You can either choose an existing Pin, or you can create a new one specifically for your ad campaign. It is recommended that you choose a Pin with a clear call to action, which can be as simple as ‘Shop now’ or ‘Click to save’.

Once you select your Pin, you’ll be asked to give it a name and establish the specific URL you want to send Pinterest users to when they click on your ad. The ad name is important to help you remember the ad when it’s running, and the destination URL will determine what happens next – be sure to use a high-quality image, optimized for the Pinterest image size.

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Pinterest offers several ad formats, including carousel ads, that look like regular pins and allow users to swipe through multiple images of your product. These can be useful for ecommerce, or for showing related products or how to wear or use them. Pinterest also has Collections Ads, which let you show a single image as the hero and then expand to a full product gallery. These can be uploaded manually or pulled from a catalog.